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Social Technologies: Your Customers Are Revolting

Posted by who am I On January - 6 - 2009

Except from Forrester’s Consumer Forum 2007. Forrester Research Vice President Charlene Li says emerging technologies don’t tell you much about the adoption of Social Computing; people do. Identifying people’s various levels of participation — why do people participate and how do they participate — give you a better understanding of how your audience is contributing to the Groundswell. October 11, 2007 in Chicago.

Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs.

Learn more at www.forrester.com

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